Inbound Marketing
The Customer is the Foundation!
Conventional digital marketing strategies focus on the product, whereas Inbound Marketing shifts the focus to the consumer. In-depth knowledge of potential audience segments (niches) allows us to identify growth opportunities for a business’s product or service category. This approach results in higher conversions through highly attractive and personalized messages.
Inbound Solutions
To achieve the objectives set out in a strategy, we employ
the following tactics:
- Sales Funnel
- CRM – Email Marketing
- Value Content
Automation
Conversion
Innovation
Prospecting
Sales Funnel/ Flywheel
We design a pathway to guide the user through the purchasing process and motivate them to complete the purchase. The primary objective is to increase their awareness of a product or service, identify a problem, present a solution, and finally introduce the product that provides that solution.
Productions: Product videos, video capsules, valuable content for streaming.
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CRM Management -
Email Marketing
We centralize information from CRM, Email Marketing, and Marketing Automation databases to complement the sales funnel process. By understanding a user’s position in the process and predicting behaviors, we can send personalized emails and information.
Productions: Product and fashion photo shoots.
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Valuable Content
We create valuable content to foster a strong connection between the user and the brand. By thoroughly analyzing the audience’s interests, motivations, and pain points, we deliver highly relevant messages that generate better results in our strategies. As a significant benefit, this approach supports the growth of the digital community, the most critical organic digital asset.
Productions: Product and fashion photo shoots.
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